Do I need WhatsApp Business API or just the free Business app?

If you have one person responding from one phone, the free Business app is fine. The moment you need multiple agents, broadcasts to 250+ contacts, automation, or website integration — you need the API (via Wati / AiSensy / Interakt). We'll tell you which.

How do WhatsApp message costs work?

WhatsApp charges per 24-hour conversation window, with separate rates for marketing, utility, and authentication templates. Conversation costs run from sub-cent to a few cents per window depending on country and template type. We model your monthly cost in the proposal so the bill never surprises you.

Which WhatsApp Business platform should I use?

Wati for India SMB ease-of-use, AiSensy for India mid-market with budget, Interakt for India D2C, Gallabox for India agency-friendly, MessageBird/Twilio for international. We'll match to your team and stack.

Can you set up the green tick (verified business)?

Yes. We submit the verification with Meta after setting up your Business Manager and Display Name. Approval typically takes 2-4 weeks on Meta's side; we don't control that timeline but we handle the paperwork end.

Do you handle email deliverability?

Yes. SPF, DKIM, DMARC setup; warm-up for new sender domains; bounce / complaint monitoring; and routing through Resend or Postmark for transactional separation. We've recovered multiple clients from a 'land in spam' situation.

What's the retainer cover?

Template approvals (each new marketing template needs Meta approval), broadcast campaign setup, list segmentation, deliverability monitoring, automation tweaks, and on-call when WhatsApp policies change (which they do, often).

Will you broadcast to scraped lists?

No. WhatsApp bans accounts for spam and we won't put yours at risk. We only broadcast to opt-in lists with a documented consent source.

Run · WhatsApp & Messaging

WhatsApp & Messaging for businesses whose customers live on WhatsApp, not in their email inbox

WhatsApp Business API, click-to-chat, chatbots, broadcasts, plus email and SMS where they fit. Setup from $399 plus an ongoing retainer.

Get a Quote See pricing

95+ projects shipped5 case studies liveDubai · Bangalore4.5/5 across reviews

What we build

Every sub-service inside WhatsApp & Messaging

Scan the list. If your need is here, we ship it. If it's not, we'll tell you who does.

Sub-service	What it is
WhatsApp click-to-chat button + pre-filled messages	The 80/20 of WhatsApp — live in a day, no API setup.
WhatsApp Business API setup (via Wati, AiSensy, Interakt, Gallabox)	Verified business, green tick, template messages — done properly.
WhatsApp chatbot + auto-responder + broadcast campaigns	Triage incoming, answer FAQs, send approved broadcasts to opt-in lists.
Email marketing (Mailchimp, Klaviyo, Resend, MailerLite)	Newsletters, drip sequences, post-purchase flows — segmented properly.
Transactional email (Resend, Postmark, SendGrid)	Receipts, alerts, password resets — that actually land in inbox.
SMS marketing (MSG91 / Gupshup / Twilio)	Where SMS still beats WhatsApp — banks, logistics, India tier-2.
Customer support helpdesk (Zendesk, Freshdesk, Intercom)	One inbox for email, WhatsApp, chat — with SLA tracking.
Shared team inbox (Front, Missive, Hiver)	Multi-channel triage for sales and support without losing context.
Push + in-app notifications	Web push, mobile push, in-app banners — all on one schedule.
DMARC / SPF / DKIM email deliverability setup	Stop your transactional email from landing in spam.

Why Pikasso for WhatsApp & Messaging

What you don't get from a typical web shop

01	WhatsApp-native: we run our own internal ops on WhatsApp Business API and Click-to-Chat. We've debugged the exact problems you'll hit.
02	Honest about costs: WhatsApp template fees, Wati/AiSensy seats, conversation pricing — modelled before launch.
03	Multi-channel by default: email, WhatsApp, SMS, push — pick the right one per use case, not all of them by default.
04	Approval-gated by default for outbound — no template ships to your list before someone signs off.

How we build it

Four stages. Honest timelines. No reveals.

Click-to-chat live in 1-2 days. WhatsApp Business API setup including template approvals takes 1-2 weeks (the WA review process is the bottleneck). Helpdesk and broadcast setup adds another 1-2 weeks.

Stage	What happens
01 Discover	We map the buyer, the offer, the success metric, and the constraints. The proposal is what we agree to ship.
02 Design	Wireframes, then high-fidelity in your brand. We test the user flow before we build it, not after.
03 Build	Two-week sprints with a working demo at the end of each. You see progress weekly, not at the reveal.
04 Launch & Care	30 days of free Care post-launch. Then optional Always-On Partnership, the same team that built it runs it.

Tech stack

What we actually build with

Boring is good. Battle-tested is better. Every choice here exists in a real project we ship and run today.

WhatsApp Business API
Wati
AiSensy
Interakt
Resend
Klaviyo
MSG91
Twilio
Zendesk

Selected work

Pikasso in production

Education12 weeks

GoAusbildung

AI-Powered Job Aggregator Marketplace

Germany's first comprehensive job aggregator marketplace connecting international students with 25,000+ real Ausbildung positions from verified German companies, featuring AI-powered preparation tools, two-sided platform architecture, and global reach across 223 countries

26.4x lead increase8.3% conversion rate85,000+ monthly traffic

Read the case study

Education5 weeks brand + build, plus 4-week SEO/GEO foundation

MS in Germany

Germany's #1 expat lifestyle and immigration platform

Full brand and product rehaul taking MS in Germany from a Webflow-built Indian Master's consultancy on .co.in to a Next.js 15 expat lifestyle platform on .com, with a hand-drawn crayon design system, Monkey mascot, and a four-pillar editorial architecture covering Study, Train, Work, and Live.

Full rehaul lead increaseBrand new IA conversion rate194 posts live monthly traffic

Read the case study

What clients say about WhatsApp & Messaging

Plain words from people who hired us

Persona-based snapshots. Names, cities, and companies are illustrative; the patterns and outcomes are drawn from real engagements.

“We needed a WhatsApp lead-capture flow that did not violate Meta policy. Pikasso navigated the BSP setup, built the templated flow, and connected it to our CRM. We were live and approved in 18 days.”

“The booking + reminder + reschedule flow Pikasso built handles 200 sessions a week without us touching it. The retainer is honestly the best subscription we pay for.”

“Pikasso built the WhatsApp onboarding flow that replaced our SMS OTP system. Our deliverability went from 88 percent to 99 percent overnight. The cost per onboarded user dropped too.”

Pricing

Honest numbers, published

Starting price

$399

Setup: $399 to $1,499 depending on platforms (WA + email vs WA + email + SMS + helpdesk). Retainer: $399 to $999 per month. Platform fees (Wati, Resend, Twilio) and WhatsApp conversation costs are separate.

See full pricing across all 8 services

Why working with Pikasso is the obvious call

Get a Quote

Frequently asked

Questions buyers actually ask

If you have one person responding from one phone, the free Business app is fine. The moment you need multiple agents, broadcasts to 250+ contacts, automation, or website integration — you need the API (via Wati / AiSensy / Interakt). We'll tell you which.

Pairs well with

Related services

Try the free tools

Related tools

Ready to brief us on your whatsapp & messaging project?

Send a 5-minute brief and we'll respond with a scoped quote within 24 hours. No discovery calls before there's something to talk about.

Get a Quote Try the Free AI Audit first